For CVBs & destination organizations
Give your corporate groups a reason to remember your city
Mystery Trip designs hyper-local group experiences where the itinerary isn't revealed upfront. The city isn't just a backdrop — it's the whole point. Groups leave having genuinely experienced the place, not just passed through it.
Why it works for destinations
The city is the experience
Each trip is built around the best of your destination — its neighborhoods, vendors, and character.
Groups come back
A memorable experience turns a single booking into a lasting impression — and a reason to return.
Easy to recommend
We handle everything end-to-end. You put us in front of a planner and know it'll be taken care of.
How it works
You make the introduction
When a corporate group books your destination, you connect them with Mystery Trip as an experience option.
We take it from there
We work directly with the planner to design a custom hyper-local experience — built around your city, their group, and their goals.
The group experiences your city differently
The itinerary unfolds stop by stop in real time. No schedule handed out — just the city, revealing itself.
They leave talking about it
Groups leave having genuinely experienced the place. That's what turns a one-time booking into a lasting impression of your destination.
We work with groups coming to your city for
How Connect used Mystery Trip to showcase Louisville
Connect runs conferences for event planners. They had a dead night on the schedule — no programming, no plan. They wanted to give attendees the opportunity to actually experience Louisville together, with organic networking built in. Not another cocktail hour that could've happened anywhere — or worse, people ordering room service and missing the city entirely.
Thanks again for providing a unique evening for our attendees. This type of hyper-local experience is just the type of event we've been looking to integrate into our program. I've already gotten a ton of positive feedback, and I can't wait to see what you'll come up with next!
— Matt Johnson, Managing Director, Informa Connect
I have to admit I was incredibly nervous to get on a bus filled with strangers, but we were laughing and finding connections between each other almost immediately. I usually just get room service and watch Netflix while at these events, so thanks for showing me parts of Louisville I would've never experienced, and introducing me to some really cool people!
— Conference attendee
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Frequently asked questions
How does Mystery Trip work with CVBs and destination organizations?
We work as a referral partner. When a corporate group books your destination, you connect them with Mystery Trip and we take it from there — handling everything directly with the planner from concept through execution.
What kinds of groups is Mystery Trip right for?
We work with companies planning SKOs, conferences, incentive events, client entertainment, and leadership offsites — typically groups coming to a city for a few days who want an experience that goes beyond a standard evening activity.
Do you operate in our city?
We design and execute experiences across cities throughout the US and Canada. If groups are coming to your destination, we can build something for them.
Who handles the planning and logistics?
We do. Mystery Trip works directly with the planner and manages everything end-to-end — concept development, vendor coordination, logistics, staffing, and on-site execution.
How do we get started?
A quick call is the best first step. We'll talk through your destination, the kinds of groups you work with, and whether there's a fit.
Let's talk about your destination
We operate throughout the US and Canada. When groups come to your city, we can build them something worth talking about — and worth coming back for.